Weekday lunch is a slow slot for many restaurants, while the offices around them order food every day. A corporate meal subscription turns that gap into predictable revenue: a fixed number of meals, a fixed schedule, one invoice a month.

It is a different kind of selling from consumer marketing, so it needs its own plan.

1. Package the offer before you market it

Companies buy clarity. Decide in advance:

  • Plans: for example 5 or 20 meals a week per company, or a fixed number per employee per month.
  • Menu rotation: enough variety that staff do not get bored by week three.
  • Delivery windows: what time lunch arrives, and how late an order can change.
  • Minimums and areas: the smallest order you accept and how far you deliver.
  • Invoicing: monthly invoice with VAT, payment terms, and a contact for issues.

Price the plan on your real cost per meal and delivery, not on your dine-in menu prices minus a discount.

2. Know who you are selling to

The person who signs is usually in HR, administration or office management. They care about reliability, simple invoicing and staff feedback more than about your brand story. Your messaging should answer their questions first.

3. Build a page that does the selling

A dedicated page for companies, in Arabic and English, with the plans, a sample weekly menu, delivery areas and a short request form. This is the page your ads, LinkedIn posts and sales messages point to, and the one that can rank for searches like “corporate meals Khobar”.

4. Reach the companies near you

  • LinkedIn: content aimed at HR and office managers, plus direct outreach.
  • Google search ads: for “employee meals”, “corporate catering” and similar terms in your city.
  • Direct visits: a tasting box for the offices and business towers in your delivery radius.
  • Your existing customers: many of them work nearby. Ask them to introduce you.

5. Prove it, then grow it

Offer a two-week trial with a short feedback survey for staff. Share the results with the decision-maker and convert to a monthly plan. One satisfied company is your best case study for the next.

What to measure

Active corporate accounts, meals per week, on-time delivery rate, renewal rate and revenue per account. Those numbers, not likes, tell you if the B2B channel is working.

Planning a corporate offer for your restaurant? Book a consultation and we will help you package it and build the plan to sell it.